Service Operations Management: Improving Service Delivery - Tapa blanda

Johnston, Robert; Clark, Graham

 
9780273683674: Service Operations Management: Improving Service Delivery
Tapa blanda
ISBN 10: 0273683675 ISBN 13: 9780273683674
Editorial: Pearson Education Limited, 2005

Sinopsis

Written for students of operations management courses on an undergraduate, MSc or MBA course, this book combines a practical approach with detailed theoretical underpinning to provide a valuable perspective on this growing area. Providing tools, frameworks and techniques for operational analysis and improvement, the text builds on the principles of operations management; examining the operations decisions that managers face in controlling their resources and in delivering services to their customers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"Johnston and Clark's Service Operations Management is an extraordinary textbook that immediately brings operations management to life for all managers." "Thomas Christiansen, Assistant Professor, Center for Technology, Economics and Management, Technical University of Denmark "Johnston and Clark is an outstanding text and should remain at the forefront of service management texts for the foreseeable future. It has attracted excellent student feedback." Geoffrey Plumb, Senior Lecturer, Staffordshire University "Finally, a book that encompasses and illustrates all the phases of service processes, giving the right emphasis to each rather than focusing exclusively on the marketing aspects of the service context." "Andrea Vinelli, Professor of Operations Management, University of Padova, Italy "Johnston and Clark is the textbook of choice for teaching Service Operations Management. Its coverage is balanced and its style induces active class discussion. The end-of-chapter cases are short and inviting while losing nothing essential." Hongtao Zhang, Associate Professor, School of Business and Management, Hong Kong University of Science and Technology

Reseña del editor

Written for students of operations management courses on an undergraduate, MSc or MBA course, this book combines a practical approach with detailed theoretical underpinning to provide a valuable perspective on this growing area. Providing tools, frameworks and techniques for operational analysis and improvement, the text builds on the principles of operations management; examining the operations decisions that managers face in controlling their resources and in delivering services to their customers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pearson Education Limited
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0273683675
ISBN 13 
9780273683674
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
516
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia

Otras ediciones populares con el mismo título

9781405847322: Service operations management. Improving service delivery

Edición Destacada

ISBN 10:  1405847328 ISBN 13:  9781405847322
Editorial: Pearson Longman, 2009
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