Sinopsis
This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses.
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Reseña del editor
This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses.
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Principles of Direct and Database Marketing
Publicado por
Pearson Education, Limited, 2005
ISBN 10: 0273683551
ISBN 13: 9780273683551
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 3rd. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 17433597-6
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Principles of Direct and Database Marketing
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Principles of Direct and Database Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780273683551
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Principles of Direct and Database Marketing
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780273683551
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Principles of Direct and Database Marketing (3rd Edition)
Publicado por
Financial Times/ Prentice Hall, 2005
ISBN 10: 0273683551
ISBN 13: 9780273683551
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273683551. Nº de ref. del artículo: 9278354
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Principles of Direct and Database Marketing
Publicado por
Financial Times/ Prentice Hall, 2004
ISBN 10: 0273683551
ISBN 13: 9780273683551
Antiguo o usado
Paperback
Librería: HALCYON BOOKS, LONDON, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. ALL ITEMS ARE DISPATCHED FROM THE UK WITHIN 48 HOURS ( BOOKS ORDERED OVER THE WEEKEND DISPATCHED ON MONDAY) ALL OVERSEAS ORDERS SENT BY TRACKABLE AIR MAIL. IF YOU ARE LOCATED OUTSIDE THE UK PLEASE ASK US FOR A POSTAGE QUOTE FOR MULTI VOLUME SETS BEFORE ORDERING. Nº de ref. del artículo: mon0000837639
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Principles of Direct And Database Marketing [Taschenbuch] by Tapp, Alan
Publicado por
Financial Times Prentice Hall, 2004
ISBN 10: 0273683551
ISBN 13: 9780273683551
Nuevo
Taschenbuch
Librería: unifachbuch e.K., Köln, NRW, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses. 489 pp. Englisch. Nº de ref. del artículo: INF1000038878
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