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Research Methods in Business Studies : A Practical Guide.: Third Edition - Tapa blanda

Ghauri, Pervez N.

 
9780273681564: Research Methods in Business Studies : A Practical Guide.: Third Edition

Sinopsis

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

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Acerca del autor

Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

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