Research Methods in Business Studies : A Practical Guide.: Third Edition - Tapa blanda

This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research. Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.