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Sinopsis
We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works.
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Merlin Stone is an Executive Consultant in Business Innovation Services for IBM. He is one of the UKs leading direct marketing academics & speakers, a respected consultant and the marketing manager of one of the UK's biggest users of direct marketing. Alison Bond is a specialist direct and database marketing consultant. She previously worked as Market Information Manager with Air UK. Elizabeth Blake is Senior Marketing Manager at BSkyB.
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Definitive Guide to Direct and Interactive Marketing: How to Select, Reach an.
Publicado por
Pearson Financial Times, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
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Librería: unifachbuch e.K., Köln, NRW, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works. 412 pp. Englisch. Nº de ref. del artículo: INF1000034943
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The Definitive Guide to Direct and Interactive Marketing
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Financial Times/ Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
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Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: wbs3097262695
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The Definitive Guide to Direct and Interactive Marketing
Publicado por
Financial Times/ Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
Antiguo o usado
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: wbs8575765054
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The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers
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Paperback. Condición: Very Good. The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780273675204
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The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780273675204
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Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers
Publicado por
Financial Times Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
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Condición: Wie neu - gebraucht. 1. Edition. Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Broschiert Financial Times Prentice Hall 1. Edition, 2003 , Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers, Merlin Stone. Nº de ref. del artículo: BU360737
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Definitive Guide to Direct and Interactive Marketing : How to Select, Reach and Retain the Right Customers
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Prentice Hall. FT (Financial Times), 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
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Glossy Pictorial Card. Condición: Near Fine (NEAR NEW). No Jacket. This is the FIRST EDITION. This book is part of a large purchase from a Public Sector Library and except where mentioned are for the most part LIKE NEW! MOSTLY the ONLY flaws are the blacked out (they insisted) Library stamps which show many of them to be UNUSED! This copy is Near Fine (NEAR NEW) FEEL FREE TO E-MAIL FOR PHOTOGRAPHS AND FURTHER DETAILS. FROM A DEALER WHO TELLS YOU WHO THEY ARE AND WHAT THEIR TELEPHONE AND ADDRESS CONTACT DETAILS ARE! Size: 8vo - over 7¾" - 9¾". EX PUBLIC SECTOR LIBRARY BLACK. Nº de ref. del artículo: 33333335997
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DEFINITIVE GUIDE TO DIRECT AND INTERACTIVE MARKETI
Publicado por
PEARSON EDUCACION, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
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