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Sinopsis
We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works.
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Acerca del autor
Merlin Stone is an Executive Consultant in Business Innovation Services for IBM. He is one of the UKs leading direct marketing academics & speakers, a respected consultant and the marketing manager of one of the UK's biggest users of direct marketing. Alison Bond is a specialist direct and database marketing consultant. She previously worked as Market Information Manager with Air UK. Elizabeth Blake is Senior Marketing Manager at BSkyB.
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The Definitive Guide to Direct and Interactive Marketing
Publicado por
Financial Times/ Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
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Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Nº de ref. del artículo: rev4640174014
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The Definitive Guide to Direct and Interactive Marketing
Publicado por
Financial Times/ Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
Antiguo o usado
paperback
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: rev5153546005
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Definitive Guide to Direct and Interactive Marketing: How to Select, Reach an.
Publicado por
Pearson Financial Times, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
Nuevo
Taschenbuch
Librería: unifachbuch e.K., Köln, NRW, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works. 412 pp. Englisch. Nº de ref. del artículo: INF1000034943
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Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers
Publicado por
Financial Times Prentice Hall, 2003
ISBN 10: 0273675206
ISBN 13: 9780273675204
Antiguo o usado
Tapa blanda
Librería: Sigrun Wuertele buchgenie_de, Altenburg, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Wie neu - gebraucht. 1. Edition. Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Broschiert Financial Times Prentice Hall 1. Edition, 2003 , Definitive Guide to Direct & Interactive Marketing: How to Select, Reach & Retain the Right Customers, Merlin Stone. Nº de ref. del artículo: BU360737
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