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Essentials of Marketing Research - Tapa blanda

Proctor, Tony

 
9780273674009: Essentials of Marketing Research

Sinopsis

The third edition of Essentials of Marketing Research offers a concise introduction to all the major concepts as well as discussing new developments in the field of market research, whilst positioning it in the real world of marketing communications.

This text is ideal for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.

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Reseña del editor

The third edition of Essentials of Marketing Research offers a concise introduction to all the major concepts as well as discussing new developments in the field of market research, whilst positioning it in the real world of marketing communications. This text is ideal for undergraduates studying marketing research for the first time as well as anyone who seeks a basic understanding of this topic.

"Sobre este título" puede pertenecer a otra edición de este libro.