Services management: An integrated approach, second edition - Tapa blanda

Van Looy, Bart; Gemmel, Paul; Van Dierdonck, Roland

 
9780273673538: Services management: An integrated approach, second edition
Tapa blanda
ISBN 10: 027367353X ISBN 13: 9780273673538
Editorial: Pitman Publishing, 2003

Sinopsis

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.
 
This second edition provides a comprehensive insight into the service management industry and it's importance in today's economies.  The book is based on three central strands of services management: customers, employees and operations.  The final part of the book addresses the issue of performance management and service strategy.

Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.

Services Management second edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students.


 

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management. This second edition provides a comprehensive insight into the service management industry and it's importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today. Services Management second edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pitman Publishing
Año de publicación
2003
Idioma
Inglés
ISBN 10 
027367353X
ISBN 13 
9780273673538
Encuadernación
Tapa blanda
Número de páginas
560
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italia