INTERNET MARKETING.STRATEGY,IMPLENTATION: Strategy, Implementation and Practice (SIN COLECCION) - Tapa blanda

PRENTICE

 
9780273658832: INTERNET MARKETING.STRATEGY,IMPLENTATION: Strategy, Implementation and Practice (SIN COLECCION)

Sinopsis

"Internet Marketing" will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. "Internet Marketing" is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of "Internet Marketing" has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

"Internet Marketing" will be invaluable for students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove invaluable for practitioners wishing to update their e-marketing skills. "Internet Marketing" is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition of "Internet Marketing" has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the Internet.

"Sobre este título" puede pertenecer a otra edición de este libro.