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Sinopsis
Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. - Two new chapters devoted to qualitative research to ensure the student fully understands why qualitative research is conducted, how it is conducted and the way in which qualitative data can be analysed. - Pioneering coverage of marketing research in an action research context. - Stunning photographs which encapsulate the essence of the subject in a creative way. - A series of Professional Perspectives which illustrate an array of applications and how different techniques combine to support the realities of marketing decision making. These are accompanied by questions and can be used as case studies. - Links, via the companion website, to a range of software packages, incl
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Reseña del editor
Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. - Two new chapters devoted to qualitative research to ensure the student fully understands why qualitative research is conducted, how it is conducted and the way in which qualitative data can be analysed. - Pioneering coverage of marketing research in an action research context. - Stunning photographs which encapsulate the essence of the subject in a creative way. - A series of Professional Perspectives which illustrate an array of applications and how different techniques combine to support the realities of marketing decision making. These are accompanied by questions and can be used as case studies. - Links, via the companion website, to a range of software packages, incl
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Marketing Research, European Edition: An Applied Approach
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001923947
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Marketing Research : An Applied Approach
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Pearson Education, Limited, 2002
ISBN 10: 0273657445
ISBN 13: 9780273657446
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Marketing Research: An Applied Approach
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Paperback. Condición: Very Good. Marketing Research: An Applied Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780273657446
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Marketing Research: An Applied Approach
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780273657446
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Marketing Research, European Edition: An Applied Approach
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Financial Times/ Prentice Hall, 2002
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Marketing Research : An Applied Approach
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Pearson Education, Limited, 2002
ISBN 10: 0273657445
ISBN 13: 9780273657446
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Marketing Research: An Applied Approach
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Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-K-030-02060
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Marketing Research: An Applied Approach
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ISBN 10: 0273657445
ISBN 13: 9780273657446
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Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780273657446. Nº de ref. del artículo: 8747518
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Marketing Research: An Applied Approach
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Prentice Hall/Financial Times, 2003
ISBN 10: 0273657445
ISBN 13: 9780273657446
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780273657446. Nº de ref. del artículo: 8747517
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Marketing Research: An Applied Approach
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Financial Times/ Prentice Hall, 2002
ISBN 10: 0273657445
ISBN 13: 9780273657446
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Paperback. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 1232653
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