Artículos relacionados a The Web Content Style Guide: The Essential Reference...
The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers - Tapa blanda
Sinopsis
Book by McGovern Gerry Norton Rob ODowd Catherine
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
"The Web Content Style Guide is a valuable resource for anyone involved in creating content for the Web." Janette Young, Managing Information magazine "This comprehensive and authoritative overview of content management starts with useful guidelines to writing and designing web material. If only most webmasters could heed the sound advice given here, then web surfing would be a much happier experience for us all! Following this, the glossary of terms and definitions also deserves thorough reading. Even the more obvious terms are defined to encyclopaedic depth that clearly has benefited from the authors' wealth of experience in content management. I will certainly be recommending this book to people who attend our writing for the web courses." Malcolm Davison, Managing Director, writingfortheweb.co.uk "The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful." Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA
Reseña del editor
"The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful." Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA The definitive how-to guide for all writers, editors and publishers of web content. Good writing is the exception rather than the rule on the Web. One reason for this is simply that good writing is hard to do. Another is that many of the people who've been involved with the Web from the beginning have been slow to realize that writing is a very big part of what the online experience is about. While the Web has important non-textual uses, most people who use it spend an overwhelming amount of their online time reading words on a page. It's not an accident that we call them webpages. It follows that quality content-well written, well edited-is essential for the success of any website. In addition to quality content, the design of websites must facilitate finding and reading that content. Web design is about content design. It's about laying out content so that it can be easily read. It's about organizing content so that it can be easily navigated and searched. The number-one design principle for the Web is simplicity. Quality web design should be all about making life easier for the reader to find content, and then making it easy for them to read that content. The Web Content Style Guide aims to codify the rules and standards that make for effective web writing. It also aims to give nontechnical guidance to all those involved in designing and running a website, from the chief executive officer to the junior writer. It examines topics from accessibility to animations, from fonts to forms, from information architecture to intranets, from navigation to newsgroups, from search to style guides. Every entry is written from the perspective that a website must get the right content to the reader as quickly as possible, in the most readable manner. The fonts entry, for example, discusses the font sizes and types that work best onscreen. The Web Content Style Guide covers some of the same ground as the offline style and usage guides, but is tailored specifically for online managers, writers, and editors. Grammar and style issues of particular relevance to the Web that it focuses on include: the key differences between American and British English; how the Web accentuates plagiarism; what sort of dash looks best onscreen; the difference between data, content, information, and knowledge; and when and how to date documents. If you are involved in a website, whether as a manager, designer, writer, or editor, The Web Content Style Guide is essential for you. It is packed with examples, and is written in a clear, concise, and friendly manner. Based on the authors' 40-plus collective years experience in traditional publishing, and 15 in designing content-rich websites, it is always practical. It champions best-practices in web content writing and design, and is not afraid to kill off a few Internet myths along the way. Like a famous ad for a paint company, The Web Content Style Guide "does exactly what it says on the tin."
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialFinancial Times Prentice Hall
- Año de publicación2001
- ISBN 10 0273656058
- ISBN 13 9780273656050
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas256
Resultados de la búsqueda para The Web Content Style Guide: The Essential Reference...
Imagen de archivo
The Web Content Style Guide : The Essential Reference for Online Writers, Editors and Managers
Publicado por
Pearson Education, Limited, 2001
ISBN 10: 0273656058
ISBN 13: 9780273656050
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 16988387-75
Cantidad disponible: 1 disponibles
Imagen de archivo
The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers
Publicado por
Pearson FT Press, 2001
ISBN 10: 0273656058
ISBN 13: 9780273656050
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.08. Nº de ref. del artículo: G0273656058I3N10
Cantidad disponible: 1 disponibles
Imagen de archivo
The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers
Publicado por
Pearson FT Press, 2001
ISBN 10: 0273656058
ISBN 13: 9780273656050
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.08. Nº de ref. del artículo: G0273656058I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001343070
Gastos de envío:
EUR 6,62
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
The Web Content Style Guide : The Essential Reference for Online Writers, Editors and Managers
Publicado por
Pearson Education, Limited, 2001
ISBN 10: 0273656058
ISBN 13: 9780273656050
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP14640421
Gastos de envío:
EUR 9,46
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 2 disponibles
Imagen de archivo
THE WEB CONTENT STYLE GUIDE THE ESSENTIAL REFERENC
Publicado por
PEARSON EDUCACION, 2001
ISBN 10: 0273656058
ISBN 13: 9780273656050
Antiguo o usado
Tapa blanda
Librería: OM Books, Sevilla, SE, España
Calificación del vendedor: 5 de 5 estrellas
Condición: usado - bueno. Nº de ref. del artículo: 9780273656050
Cantidad disponible: 1 disponibles