Marketing Strategy and Competitive Positioning - Tapa blanda

Hooley, Graham; Saunders, John; Piercy, Nigel

 
9780273655169: Marketing Strategy and Competitive Positioning

Sinopsis

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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Reseña del editor

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780133712537: Marketing Strategy Comp Positioning

Edición Destacada

ISBN 10:  0133712532 ISBN 13:  9780133712537
Editorial: Pearson Education Limited, 1998
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