Exploring corporate strategy: Text and cases, sixth edition - Tapa blanda

Johnson, Gerry; Scholes, Kevan

 
9780273651123: Exploring corporate strategy: Text and cases, sixth edition
Tapa blanda
ISBN 10: 0273651129 ISBN 13: 9780273651123
Editorial: Pitman Publishing, 2002

Sinopsis

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Pitman Publishing
Año de publicación
2002
Idioma
Inglés
ISBN 10 
0273651129
ISBN 13 
9780273651123
Encuadernación
Tapa blanda
Número de páginas
1120
Contacto del fabricante
no disponible
Persona responsable
no disponible