Artículos relacionados a The Definitive Guide to Marketing Planning

The Definitive Guide to Marketing Planning - Tapa blanda

Angela, Hatton

 
9780273649328: The Definitive Guide to Marketing Planning
Tapa blanda
ISBN 10: 0273649329 ISBN 13: 9780273649328
Editorial: Financial Times Prentice Hall, 2000

Sinopsis

It's an old adage, and like many clichés, it is very true: if you fail to plan, you plan to fail. Managers, at some point their career, will need to either write or agree a marketing plan. Plans which will form the basis of how a company relates to their market place and how they intend to reach their strategic goals. There is of course a myriad of books on marketing planning on the market. Unlike many of the titles on the market, this one gives you the real low-down on what will and will not work and how you can develop marketing plans that will achieve strategic goals. About The Author Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC, Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a senior examiner with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

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Acerca del autor

Angela Hatton is a business consultant whose extensive experience includes introducing marketing planning to companies such as BBC. Barclays Bank and Sony. She is a prolific and successful writer for both students and professionals and a course director with the Chartered Institute of Marketing. She is also a visiting lecturer at Boston University, City of London Business School and London University.

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Editorial
Financial Times Prentice Hall
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0273649329
ISBN 13 
9780273649328
Encuadernación
Tapa blanda
Número de páginas
272
Contacto del fabricante
no disponible
Persona responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

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