Competitor Intelligence Strategy, Tools and techniques for competitive advantage: The strategies, tactics & tools for gathering businessintelligence - Tapa blanda

Pollard, Andrew

 
9780273637097: Competitor Intelligence Strategy, Tools and techniques for competitive advantage: The strategies, tactics & tools for gathering businessintelligence

Sinopsis

Competitive intelligence is key to competitive strategy; without competitor intelligence there is no strategy - only a stab in the dark (or an ice-pick through the head!) This is a book for business executives, not insiders in the CI trade. It is both a strategic treatment of the need for competitor intelligence, and, uniquely, a tactical guide to how to go about obtaining the same - whether you do it yourself or employ a specialist consultancy. It also offers advice and devices that allow your organisation to shield itself from prying eyes. Author : Andrew Pollard is managing partner of EMP Intelligence Service, a full service competitor intelligence consultancy.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Competitive intelligence is key to competitive strategy; without competitor intelligence there is no strategy - only a stab in the dark (or an ice-pick through the head!) This is a book for business executives, not insiders in the CI trade. It is both a strategic treatment of the need for competitor intelligence, and, uniquely, a tactical guide to how to go about obtaining the same - whether you do it yourself or employ a specialist consultancy. It also offers advice and devices that allow your organisation to shield itself from prying eyes. Author : Andrew Pollard is managing partner of EMP Intelligence Service, a full service competitor intelligence consultancy.

"Sobre este título" puede pertenecer a otra edición de este libro.