The fifth edition of this successful book examines the entire sales function from the viewpoints of the sales force and sales management. With the emphasis on pro-active selling, the importance of customer creation and understanding buyer behaviour are highlighted. The techniques of selling and communications are also examined. Management of the sales activity is then explained in terms of its vital functions of recording, organising, planning, forecasting, training and appraising.
"Sinopsis" puede pertenecer a otra edición de este libro.
The fifth edition of this successful book examines the entire sales function from the viewpoints of the sales force and sales management. With the emphasis on pro-active selling, the importance of customer creation and understanding buyer behaviour are highlighted. The techniques of selling and communications are also examined. Management of the sales activity is then explained in terms of its vital functions of recording, organising, planning, forecasting, training and appraising.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780273634027. Nº de ref. del artículo: 7087015
Cantidad disponible: 1 disponibles
Librería: K Books Ltd ABA ILAB, York, YORKS, Reino Unido
Card. Condición: Very Good. No Jacket. Fifth Edition. 278 pages, index, illustrated with charts, diagrams etc. In the Frameworks Series. Examines the entire sales function from the viewpoints of the sales force and sales managament. As new. Nº de ref. del artículo: BW/1613
Cantidad disponible: 1 disponibles