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Sinopsis
Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this. In Direct and Database Marketing, Alan Tapp has written the first comprehensive student text for this exciting area of study. The book contains many case studies and other examples to bring the subject to life and the final chapter contains an long case study. It should be ideal for students wanting an academic and practical approach to this new and exciting area. The author has both academic and practical experience of direct marketing. He is also course tutor and examiner for the Institute of Direct Marketing Diploma in direct marketing.
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Reseña del editor
Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this. In Direct and Database Marketing, Alan Tapp has written the first comprehensive student text for this exciting area of study. The book contains many case studies and other examples to bring the subject to life and the final chapter contains an long case study. It should be ideal for students wanting an academic and practical approach to this new and exciting area. The author has both academic and practical experience of direct marketing. He is also course tutor and examiner for the Institute of Direct Marketing Diploma in direct marketing.
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Principles of Direct and Database Marketing
Publicado por
Pearson Education Limited, 1998
ISBN 10: 0273627171
ISBN 13: 9780273627173
Antiguo o usado
libro cartaceo
Librería: Genesis Books, Fonte Nuova, RM, Italia
Calificación del vendedor: 3 de 5 estrellas
libro cartaceo. Condición: Buono. La condizione del libro à ¿½ buona, à ¿½ perfettamente leggibile, potrebbe avere rade annotazioni e sottolineature a matita, qualche rada fioriture e i segni di un fisiologico invecchiamento.La copertina del libro à ¿½ in buone condizioni, potrebbe presentare fisiologici segni del tempo, il dorso presenta un lieve stress da lettura. Nº de ref. del artículo: XK3715
Cantidad disponible: 1 disponibles
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Principles of Direct & Database Marketing
Publicado por
Financial Times, London Uk, 1998
ISBN 10: 0273627171
ISBN 13: 9780273627173
Antiguo o usado
Trade Paperback
Librería: Clement Burston Books, Bowness on Windermere, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Trade Paperback. Condición: Very Good. former owner's name inside,362 pages. Nº de ref. del artículo: 018131
Cantidad disponible: 1 disponibles
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Principles of Direct and Database Marketing
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Principles of Direct and Database Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780273627173
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Principles of Direct and Database Marketing
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780273627173
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Principles of direct and database marketing
Publicado por
Financial Times Management, 1998
ISBN 10: 0273627171
ISBN 13: 9780273627173
Antiguo o usado
Tapa blanda
Librería: Rosemary Pugh Books, SALISBURY, WILTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Prentice Hall 1998 Prentice Hall 1998 xiv 369pp paperback mint As New. Nº de ref. del artículo: 25170
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Principles of Direct and Database Marketing
Publicado por
Pearson Education Limited, 1998
ISBN 10: 0273627171
ISBN 13: 9780273627173
Antiguo o usado
Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Ancien livre de bibliothèque. Livre un peu vrillé. Légères traces d'usure sur la couverture. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Book slightly twisted. Slight signs of wear on the cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-841-296
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