Sinopsis
Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this. In Direct and Database Marketing, Alan Tapp has written the first comprehensive student text for this exciting area of study. The book contains many case studies and other examples to bring the subject to life and the final chapter contains an long case study. It should be ideal for students wanting an academic and practical approach to this new and exciting area. The author has both academic and practical experience of direct marketing. He is also course tutor and examiner for the Institute of Direct Marketing Diploma in direct marketing.
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Reseña del editor
Direct marketing is perhaps the fastest growing area of marketing and new courses at undergraduate, post graduate and professional level have sprung up to reflect this. In Direct and Database Marketing, Alan Tapp has written the first comprehensive student text for this exciting area of study. The book contains many case studies and other examples to bring the subject to life and the final chapter contains an long case study. It should be ideal for students wanting an academic and practical approach to this new and exciting area. The author has both academic and practical experience of direct marketing. He is also course tutor and examiner for the Institute of Direct Marketing Diploma in direct marketing.
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Principles of Direct and Database Marketing
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Financial Times/ Prentice Hall 05/03/1998, 1998
ISBN 10: 0273627171
ISBN 13: 9780273627173
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Principles of Direct and Database Marketing
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Financial Times/ Prentice Hall 05/03/1998, 1998
ISBN 10: 0273627171
ISBN 13: 9780273627173
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Principles of Direct & Database Marketing
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ISBN 10: 0273627171
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Principles of Direct and Database Marketing
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Pearson Education Limited, 1998
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Principles of direct and database marketing
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