Imagination Engineering: A Toolkit for Business Creativity (Future Skills Series) - Tapa blanda

Clegg, Brian; Birch, Paul

 
9780273620648: Imagination Engineering: A Toolkit for Business Creativity (Future Skills Series)

Sinopsis

"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is. Authors : Brian Clegg is a writer and corporate consultant. Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.

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Reseña del editor

Creative thinking, creative problem solving and creative idea generation are becoming necessary components of a manager's tool-kit. This book explores creative mapping, a way of looking at creativity that puts problem-solving and idea-generating techniques into an easy-to-remember framework.

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