The Power of Innovation: How to Make Innovation a Way of Life and Put Creative Solutions to Work - Tapa dura

Basadur, Min; Basadur

 
9780273613626: The Power of Innovation: How to Make Innovation a Way of Life and Put Creative Solutions to Work
Tapa dura
ISBN 10: 0273613626 ISBN 13: 9780273613626
Editorial: FT PrenticeHall, 1995

Sinopsis

"The Simplex Process is the best fundamental program for defining and solving problems I’ve ever used … A language for CEO and sales teams alike, the most important tool in the toolkit." – Richard M. Routhier, President, Sales and Merchandising Division, Bantam Doubleday Dell

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Acerca del autor

Dr. Min Basadur consults internationally with major corporations - PepsiCo, Frito-Lay, Procter & Gamble, Pillsbury, Kimball International, Nabisco, Stelco, Eli Lilly, Northern Telecom - using his trademarked Simplex Process.

Min began developing his insights about creative thinking and problem solving at Procter & Gamble, where he received three U.S. patents, helped bring several new products to the market and created a corporate-wide internal consulting practice.

Following his award-winning doctoral research at the University of Cincinnati, he became a professor of management in the Michael G. DeGroote School of Business at McMaster University, and founded the Center for Research in Applied Creativity, now a worldwide network of associates expert in applied creativity. These associates work closely with Dr. Basadur and are located in Europe, Asia, South America and throughout North America.

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Editorial
FT PrenticeHall
Año de publicación
1995
Idioma
Inglés
ISBN 10 
0273613626
ISBN 13 
9780273613626
Encuadernación
Tapa dura
Número de páginas
354
Contacto del fabricante
no disponible
Persona responsable
no disponible