FT Guide to Strategy (Financial Times Series) - Tapa blanda

Libro 3 de 15: Financial Times Series

Koch, Richard

 
9780273613084: FT Guide to Strategy (Financial Times Series)

Sinopsis

Book by Koch Richard

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Reseña del editor

Showing operating managers how they can devise their own Business Unit Strategies quickly and effectively, without any help from the "clever clogs" at the center or in consultancies, this book demonstrates the power of strategy to raise profits, provides a DIY strategy fit for managers, distils strategic thinking since 1960, and provides a lively A-Z of strategy concepts, terms and techniques.

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