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Sinopsis
The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.
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Reseña del editor
The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.
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Marketing in Management : Basic Principles
Publicado por
Pitman Publishing, 1995
ISBN 10: 0273607367
ISBN 13: 9780273607366
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 47124247-20
Cantidad disponible: 1 disponibles
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Marketing in Management: Basic Principles
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273607366. Nº de ref. del artículo: 8587813
Cantidad disponible: 1 disponibles
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Management in Marketing: Basic Principles
Publicado por
Financial Times/ Prentice Hall 14/03/1995, 1995
ISBN 10: 0273607367
ISBN 13: 9780273607366
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Paperback
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780273607366
Cantidad disponible: 1 disponibles
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Management in Marketing: Basic Principles
Publicado por
Financial Times/ Prentice Hall, 1995
ISBN 10: 0273607367
ISBN 13: 9780273607366
Antiguo o usado
Paperback
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Management in Marketing: Basic Principles This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780273607366
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