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Sinopsis
The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.
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Reseña del editor
The text provides an understanding of the basic principles of marketing management and takes an integrated look at the marketing function, placing it in a general management context. It is presented in a user-friendly manner and is designed to operate as a workbook rather than a textbook. Marketing in Management provides a complementary text to John Frain's Introduction to Marketing, and is essential to the LCCIEB syllabus.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialPearson Education Limited
- Año de publicación1995
- ISBN 10 0273607367
- ISBN 13 9780273607366
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas608
- Contacto del fabricanteno disponible
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Marketing in Management : Basic Principles
Publicado por
Pitman Publishing, 1995
ISBN 10: 0273607367
ISBN 13: 9780273607366
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 47124247-20
Cantidad disponible: 1 disponibles
Imagen de archivo
Marketing in Management: Basic Principles
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780273607366. Nº de ref. del artículo: 8587813
Cantidad disponible: 1 disponibles