Application of the Defender Consumer Model (Classic Reprint) - Tapa dura

Sinopsis

Excerpt from Application of the Defender Consumer Model

This paper examines the feasibility, practicality, and predictive ability of the consumer model which was proposed by Hauser and Shugan We report results in two product categories, each representing over $100 million in annual sales. We develop per dollar perceptual maps and empirical consumer taste.

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