Better Advertising: A Practical Manual of the Principles of Advertising (Classic Reprint) - Tapa dura

Sinopsis

Excerpt from Better Advertising: A Practical Manual of the Principles of Advertising

The attempt has been made to show as simply as the subject permits that the successful writing of adver tising copy involves important scientific principles, and that it is not a task that can be performed without pre v1ous thought and analysis. At the same time, it is hoped that this has been done in a practical way, so that the principles discussed can be applied 'to any situa tion likely to arise in the average business Office.

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