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Sinopsis
A comprehensive behavioral theory of market interactions and an approach to policy management based on the use of microanalytic computer simulation.
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Reseña del editor
A comprehensive behavioral theory of market interactions and an approach to policy management based on the use of microanalytic computer simulation.
Reseña del editor
This book presents a comprehensive behavioral theory of market interactions and proposes an approach to policy management based on the use of microanalytic computer simulation. The author describes how simulation-based computer systems can provide realistic artificial environments in which managers evaluate historical strategies and examine the implications of proposed future marketing programs under various assumed competitive conditions. Management use of microanalytic simulations to assess the appropriateness of alternative solutions for a wide range of consumer and industrial marketing problems is also discussed.While other books have presented simulations of limited aspects of the marketing environment, Computer Simulation of Competitive Market Response presents complete models of consumer, distributor, retailer, and salesman behavior. Validated representations of key action and response processes including purchase decisions, response to media and word-of-mouth communication, brand image formation, and trade acceptance of new products are described. While adopting a managerial perspective, the author develops an interdisciplinary approach to problem formulation, synthetic and analytic procedures, and hypotheses regarding human behavior and interactions. His carefully structured approach to the fundamental problem of developing, testing, and validating complex models of human actions and responses makes this volume both comprehensible and valuable to researchers and practitioners from a variety of disciplines.
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Computer Simulation of Competitive Market Response (MIT Press)
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
No jacket. Condición: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Sans jaquette. Couverture différente. Edition 1967. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. No dust jacket. Different cover. Edition 1967. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-597-386
Cantidad disponible: 1 disponibles
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Computer Simulation of Competitive Market Response
Librería: George Cross Books, Lexington, MA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Revis edition. Very Good/No Jacket (17723) 1970 Revised edition in hardcover. Owner blind stamp and price on endpaper. No dust jacket. A few spots on fore edge. Text is clean and free of marks. An important early market simulation. . 457. Nº de ref. del artículo: 17723
Cantidad disponible: 1 disponibles
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Computer Simulation of Competitive Market Response (MIT Press Classics)
Publicado por
Mit Pr 15.11.1970., 1970
ISBN 10: 026251009X
ISBN 13: 9780262510097
Antiguo o usado
Tapa blanda
Librería: NEPO UG, Rüsselsheim am Main, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Gut. Auflage: New edition. 457 Seiten Sprache: Englisch Gewicht in Gramm: 969 23,4 x 15,0 x 2,5 cm, Taschenbuch. Nº de ref. del artículo: 365248
Cantidad disponible: 1 disponibles
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Computer Simulation of Competitive Market Response (MIT Press Classics)
Librería: NEPO UG, Rüsselsheim am Main, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Gut. Auflage: New edition. 457 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Altersfreigabe FSK ab 0 Jahre Sprache: Englisch Gewicht in Gramm: 969 23,4 x 15,0 x 2,5 cm, Taschenbuch. Nº de ref. del artículo: 366726
Cantidad disponible: 1 disponibles
Imagen de archivo
Computer Simulation of Competitive Market Response (MIT Press)
Publicado por
MIT Press, 1970
ISBN 10: 026251009X
ISBN 13: 9780262510097
Antiguo o usado
Tapa blanda
Librería: Hawking Books, Edgewood, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good Condition. Has foxing. Five star seller - Buy with confidence! Nº de ref. del artículo: X026251009XX2
Cantidad disponible: 1 disponibles
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Computer Simulation of Competitive Market Response
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Brand New. 469 pages. 9.20x5.90x1.00 inches. In Stock. Nº de ref. del artículo: zk026251009X
Cantidad disponible: 1 disponibles