I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life)

3,37 valoración promedio
( 59 valoraciones por GoodReads )
 
9780262016155: I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life)
Review:

"[A] highly informative tool-kit for understanding the exchange of knowledge and behaviour between people and is a must-read for anyone engaged in marketing and social media." -- Collyn Ahart, YCN "It's fascinating, thought-provoking, and contains some really useful, practical structures around using data around a business to understand what sort of market you're in." -- John V. Willshire, Smithery

From the Publisher:

Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks.I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do.It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.

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Bentley, R. Alexander; Earls, Mark; O'Brien, Michael J.
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ISBN 10: 026201615X ISBN 13: 9780262016155
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Descripción MIT Press. Estado de conservación: New. Brand New. Nº de ref. de la librería 026201615X

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Bentley, R. Alexander; Earls, Mark; O'Brien, Michael J.
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Descripción MIT Press Ltd, United States, 2011. Hardback. Estado de conservación: New. 211 x 142 mm. Language: English . Brand New Book. Humans are, first and foremost, social creatures. And this, according to the authors of I ll Have What She s Having, shapes -- and explains -- most of our choices. We re not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than nudges exploiting individual cognitive quirks. I ll Have What She s Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do. It is notoriously difficult to change behavior. For every Yes We Can political slogan, there are thousands of Just Say No buttons. I ll Have What She s Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things. Nº de ref. de la librería AAU9780262016155

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Bentley, R. Alexander; Earls, Mark; O'Brien, Michael J.
Editorial: MIT Press Ltd, United States (2011)
ISBN 10: 026201615X ISBN 13: 9780262016155
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Descripción MIT Press Ltd, United States, 2011. Hardback. Estado de conservación: New. 211 x 142 mm. Language: English . Brand New Book. Humans are, first and foremost, social creatures. And this, according to the authors of I ll Have What She s Having, shapes -- and explains -- most of our choices. We re not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than nudges exploiting individual cognitive quirks. I ll Have What She s Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do. It is notoriously difficult to change behavior. For every Yes We Can political slogan, there are thousands of Just Say No buttons. I ll Have What She s Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things. Nº de ref. de la librería AAU9780262016155

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Bentley, R. Alexander; Earls, Mark; O'Brien, Michael J.
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Descripción MIT Press Ltd. Hardback. Estado de conservación: new. BRAND NEW, I'll Have What She's Having: Mapping Social Behavior, Alex Bentley, Mark Earls, Michael J. O'Brien, John Maeda, Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes -- and explains -- most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks. I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do. It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things. Nº de ref. de la librería B9780262016155

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Bentley, R. Alexander; Earls, Mark; O'Brien, Michael J.
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Descripción The MIT Press. Hardcover. Estado de conservación: New. 026201615X Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 15113233

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Bentley, R. Alexander; Earls, Mark; O'Brien, Michael J.
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Descripción The MIT Press, 2011. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 026201615X

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Bentley, R. Alexander; Earls, Mark; O'Brien, Michael J.
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Descripción MIT Press, 2011. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780262016155

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Bentley, R. Alexander; Earls, Mark; O'Brien, Michael J.
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Descripción MIT Press Ltd 2011-10-04, Cambridge, Mass., 2011. hardback. Estado de conservación: New. Nº de ref. de la librería 9780262016155

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Descripción Hardback. Estado de conservación: New. Not Signed; Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes -- and explains -- most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than nudges exp. book. Nº de ref. de la librería ria9780262016155_rkm

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Bentley, R. Alexander; Earls, Mark; O'Brien, Michael J.
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Descripción Hardcover. Estado de conservación: New. 143mm x 18mm x 212mm. Hardcover. Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes -- and explains -- most of our choices. We're not just blindly .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 146 pages. 0.331. Nº de ref. de la librería 9780262016155

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