Marketing Creating Value for Customers (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Tapa dura

Churchill, Gilbert; Peter, J. Paul

9780256228779: Marketing Creating Value for Customers (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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ISBN 10: 0256228779 ISBN 13: 9780256228779

Editorial: McGraw-Hill Education, 1997

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Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.

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Gilbert A. Churchill, Jr. is one of the top 5 marketing educators in the world! He is well-known for his research, consulting, textbooks, and teaching. He received his DBA from Indiana University in 1966 and then joined University of Wisconsin. He is the recipient of numerous awards for research and education, including several of the most prestigious lifetime achievement awards in the field.

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

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