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Sinopsis
Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.
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Acerca de los autores
Gilbert A. Churchill, Jr. is one of the top 5 marketing educators in the world! He is well-known for his research, consulting, textbooks, and teaching. He received his DBA from Indiana University in 1966 and then joined University of Wisconsin. He is the recipient of numerous awards for research and education, including several of the most prestigious lifetime achievement awards in the field.
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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Marketing Creating Value for Customers
Publicado por
Irwin Professional Pub (edition Subsequent), 1997
ISBN 10: 0256228779
ISBN 13: 9780256228779
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Hardcover. Condición: Very Good. Subsequent. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0256228779-8-1
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Imagen de archivo
Marketing Creating Value for Customers
Publicado por
Irwin Professional Pub (edition Subsequent), 1997
ISBN 10: 0256228779
ISBN 13: 9780256228779
Antiguo o usado
Tapa dura
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. Subsequent. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0256228779-11-1
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Creating Value for Customers
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McGraw-Hill School Education Group, 1997
ISBN 10: 0256228779
ISBN 13: 9780256228779
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: GRP76645187
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Marketing Creating Value for Customers
Publicado por
Irwin Professional Pub, 1997
ISBN 10: 0256228779
ISBN 13: 9780256228779
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Librería: MERS Goodwill, Saint Louis, MO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: acceptable. Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired, used or no longer valid. Image is stock photo and cover art edition may be different than pictured. Nº de ref. del artículo: MERV.0256228779.A
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