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Consumer Behavior - Tapa dura

Hawkins, Del I.; Best, Roger; Coney, Kenneth

 
9780256218954: Consumer Behavior

Sinopsis

The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.

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Reseña del editor

The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and develop strategies. It covers ethics, global topics, demographics, sub-cultures, technology and includes exercises and case studies.

"Sobre este título" puede pertenecer a otra edición de este libro.