IMC: Using Advertising & Promotion to Build Brands (IRWIN MARKETING) - Tapa blanda

Duncan, Tom

 
9780256214765: IMC: Using Advertising & Promotion to Build Brands (IRWIN MARKETING)
Tapa blanda
ISBN 10: 025621476X ISBN 13: 9780256214765
Editorial: McGraw Hill, 2001

Sinopsis

International Edition. Rippling of plastic laminate at spine. Previous owners name on author's dedication page

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Acerca del autor

The founder of the Integrated Marketing Communication graduate program at the University of Colorado-Boulder, where he currently teaches. He is also a consultant to both companies and agencies on IMC and brand building. Before becoming a professor, Duncan worked in the industry for 15 years. He started his career in marketing research and account management at the Leo Burnett advertising agency's worldwide headquarters in Chicago. He worked on such accounts as Kentucky Fried Chicken and Procter & Gamble. He then went to the client side, where he was director of marketing services for Eckrich Processed Meats, a division of Beatrice Foods, and later vice president of marketing at Jeno's Frozen Foods, where he was responsible for new products.

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Editorial
McGraw Hill
Año de publicación
2001
Idioma
Inglés
ISBN 10 
025621476X
ISBN 13 
9780256214765
Encuadernación
Tapa blanda
Número de páginas
816
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780071123822: IMC: Using Advertising and Promotion to Build Brands

Edición Destacada

ISBN 10:  0071123822 ISBN 13:  9780071123822
Editorial: McGraw-Hill Publishing Co., 2001
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