Competitive and Corporate Strategy - Tapa blanda

Bowman, Cliff; Faulkner, David O.

 
9780256214239: Competitive and Corporate Strategy

Sinopsis

Aimed at both students of management and practising managers, this work focuses firstly on business level competitive strategy and then uses the ideas and insights gained at business level to explore corporate level strategy.

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Reseña del editor

Aimed at both students of management and practising managers, this work focuses firstly on business level competitive strategy and then uses the ideas and insights gained at business level to explore corporate level strategy.

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