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Direct Marketing: An Intergrated Approach - Tapa dura

McDonald, William

 
9780256197839: Direct Marketing: An Intergrated Approach

Sinopsis

This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.

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Reseña del editor

This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.

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