Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.
"Sinopsis" puede pertenecer a otra edición de este libro.
Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.
In an era when most managers - including those in the logistics arena - are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, "Fundamentals of Logistics Management" brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.
"Sobre este título" puede pertenecer a otra edición de este libro.
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