Fundamentals of Logistics (The Irwin/McGraw-Hill Series in Marketing) - Tapa dura

Lambert, Douglas; Stock, James; Ellram, Lisa

 
9780256141177: Fundamentals of Logistics (The Irwin/McGraw-Hill Series in Marketing)
Tapa dura
ISBN 10: 0256141177 ISBN 13: 9780256141177
Editorial: McGraw-Hill Education, 1998

Sinopsis

Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Fundamentals of Logistics Management provides a unique opportunity to leverage high profile, quality authorship into a market segment that has had little prior access to it. This text approaches logistics from a marketing perspective which is unique to its competitors. It also integrates the area of marketing, accounting, finance, and manufacturing within the text.

Reseña del editor

In an era when most managers - including those in the logistics arena - are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, "Fundamentals of Logistics Management" brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0256141177
ISBN 13 
9780256141177
Encuadernación
Tapa dura
Número de páginas
640
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780071157520: Fundamentals of Logistics

Edición Destacada

ISBN 10:  0071157522 ISBN 13:  9780071157520
Editorial: McGraw-Hill Higher Education, 1998
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