Consumer Behavior - Tapa blanda

Consumer Behavior (Fourth Edition, 198)

Paperback. Condición: Good. 796 pages. Tanning (cover, light tanning to pages).Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverag e of consumer behavior including the psychological, social, and managerial impli cations. The new edition features current and exciting examples that are tied in to global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outline s the consumer decision process. This text is known for its ability to link topi cs back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better c onsumers and better marketers. Nº de ref. del artículo: 6551h

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