Baking Powder Wars: The Cutthroat Food Fight That Revolutionized Cooking (Heartland Foodways) - Tapa blanda
Libro 6 de 8: Heartland Foodways
Sinopsis
First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.
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Acerca del autor
Linda Civitello teaches food history in southern California. She is the author of Cuisine and Culture: A History of Food and People, winner of the Gourmand Award for Best Food History Book in the World in English (U.S.).
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Baking Powder Wars : The Cutthroat Food Fight That Revolutionized Cooking
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University of Illinois Press, 2017
ISBN 10: 0252082591
ISBN 13: 9780252082597
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Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking (Heartland Foodways) [Paperback] Civitello, Linda
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University of Illinois Press, 2017
ISBN 10: 0252082591
ISBN 13: 9780252082597
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Baking Powder Wars : The Cutthroat Food Fight That Revolutionized Cooking
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University of Illinois Press, 2017
ISBN 10: 0252082591
ISBN 13: 9780252082597
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Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking (Heartland Foodways)
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University of Illinois Press May 2017, 2017
ISBN 10: 0252082591
ISBN 13: 9780252082597
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Baking Powder Wars : The Cutthroat Food Fight That Revolutionized Cooking
Publicado por
University of Illinois Press, 2017
ISBN 10: 0252082591
ISBN 13: 9780252082597
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Baking Powder Wars: The Cutthroat Food Fight that Revolutionized Cooking (Heartland Foodways)
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University of Illinois Press, 2017
ISBN 10: 0252082591
ISBN 13: 9780252082597
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Baking Powder Wars Format: Paperback
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ISBN 13: 9780252082597
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Baking Powder Wars
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University of Illinois Press, US, 2017
ISBN 10: 0252082591
ISBN 13: 9780252082597
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Paperback. Condición: New. First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits. Nº de ref. del artículo: LU-9780252082597
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Baking Powder Wars (Paperback)
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University of Illinois Press, Baltimore, 2017
ISBN 10: 0252082591
ISBN 13: 9780252082597
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Paperback. Condición: new. Paperback. First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits. First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9780252082597
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Baking Powder Wars: The Cutthroat Food Fight That Revolutionized Cooking (Paperback or Softback)
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University of Illinois Press 5/22/2017, 2017
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ISBN 13: 9780252082597
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