Excerpt from Sunkist Growers, Inc<br><br><br><br>About the Publisher<br><br>Forgotten Books publishes hundreds of thousands of rare and classic books.<br><br>This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.<BR>The digital edition of all books may be viewed on our website before purchase.
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Excerpt from Sunkist Growers, Inc: A California Adventure in Agricultural Cooperation
In 1958, Sunkist celebrated 50 years of Sunkist advertising. In those 50 years, the name Sunkist had become synonymous with citrus fruit in the minds of millions of consumers.
In these and other ways, Sunkist Growers, Inc., has continued to ful fill the function for which it was originally designed - to market citrus fruits for its members. That it has done its job well is proved by the following facts.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from Sunkist Growers, Inc: A California Adventure in Agricultural Cooperation
Growers early recognized the need for grades and standards and for stimulating demand in handling and marketing citrus fruit. Most important was the early adoption of principles of organization which the growth of the Sunkist system has proved to be sound.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Librería: Forgotten Books, London, Reino Unido
Paperback. Condición: New. Print on Demand. This book delves into the remarkable history and unique structure of Sunkist Growers, Inc., a pioneering agricultural cooperative that revolutionized the citrus industry. Tracing its origins back to the challenges faced by California citrus growers in the late 19th century, the author explores the economic need that led to the formation of cooperative marketing agencies. Through meticulous research, the book unveils the early struggles and triumphs of Sunkist, highlighting key milestones such as the adoption of standardized grading and the iconic Sunkist trademark. Readers will gain a comprehensive understanding of Sunkist's federated organization, from the local packing units to the district exchanges and the central marketing structure. The book examines the intricate relationships between these entities, shedding light on the cooperative's democratic principles and innovative financing mechanisms. By exploring Sunkist's distinctive features, including its emphasis on membership relations, pooling methods, and unwavering commitment to research, the author illuminates the factors that have contributed to its enduring success. Ultimately, this book offers valuable insights into the power of cooperation in overcoming adversity and achieving economic prosperity for farmers. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Nº de ref. del artículo: 9780243137787_0
Cantidad disponible: Más de 20 disponibles
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9780243137787
Cantidad disponible: 15 disponibles
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: LW-9780243137787
Cantidad disponible: 15 disponibles