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Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It - Tapa blanda
Sinopsis
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD
Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning
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Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.
Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Tien Tzuo is the CEO of Zuora, a comprehensive subscription management platform and Silicon Valley unicorn with more than 800 employees and 800 customers worldwide. Zuora, which caters to the needs of the growing subscription economy, was born out of Tzuo's experiences at Salesforce, a pioneer of the subscription model, where he was formerly CMO and Chief Strategy Officer. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Denver, San Francisco, London, Paris, Beijing, Sydney and Tokyo.
Gabe Weisert is the managing editor of Zuora. He has previously written for a number of publications including Yahoo and Forbes.
De la contraportada
Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.
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Subscribed: Why the Subscription Model Will Be Your Companyâs Futureâand What to Do About It
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. Nº de ref. del artículo: G0241363667I4N00
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
Antiguo o usado
Paperback
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. Nº de ref. del artículo: G0241363667I4N00
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. Nº de ref. del artículo: G0241363667I4N00
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. Nº de ref. del artículo: G0241363667I4N00
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.75. Nº de ref. del artículo: G0241363667I3N00
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Subscribed : Why the Subscription Model Will Be Your Company's Future-And What to Do about It
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ISBN 10: 0241363667
ISBN 13: 9780241363669
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Subscribed : Why the Subscription Model Will Be Your Company's Future-And What to Do about It
Publicado por
Penguin Books, Limited, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 52917437-20
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Subscribed : Why the Subscription Model Will Be Your Company's Future-And What to Do about It
Publicado por
Penguin Books, Limited, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 50648013-20
Cantidad disponible: 1 disponibles