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Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It - Tapa blanda
Sinopsis
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD
Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning
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Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.
Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.
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Acerca del autor
Tien Tzuo is the CEO of Zuora, a comprehensive subscription management platform and Silicon Valley unicorn with more than 800 employees and 800 customers worldwide. Zuora, which caters to the needs of the growing subscription economy, was born out of Tzuo's experiences at Salesforce, a pioneer of the subscription model, where he was formerly CMO and Chief Strategy Officer. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Denver, San Francisco, London, Paris, Beijing, Sydney and Tokyo.
Gabe Weisert is the managing editor of Zuora. He has previously written for a number of publications including Yahoo and Forbes.
De la contraportada
Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.
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Subscribed
Librería: Bookbot, Prague, Republica Checa
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Softcover. Condición: Fair. Deutliche Verbiegung; Deutlicher Riss. This book is ostensibly about subscription models, but it's ultimately aboutthe future of business. In Subscribed, you'll learn from the masters of thisbusiness model and fundamentally change the way you think about your product,customers, growth, and talent -- no matter what industry you're in Aaron LevieCEO and Founder of Box. Nº de ref. del artículo: 6c52256b-bba5-4a56-a414-e84f022b73eb
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Subscribed: Why the Subscription Model Will Be Your Companyâs Future?and What to Do About It
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Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR009177139
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Subscribed: Why the Subscription Model Will Be Your Companyâs Futureâand What to Do About It
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
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Condición: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: rev9385015083
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Subscribed: Why the Subscription Model Will Be Your Companyâs Futureâand What to Do About It
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: rev6470548638
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Subscribed: Why the Subscription Model Will Be Your Companyâs Future?and What to Do About It
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
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paperback. Condición: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Nº de ref. del artículo: mon0006448039
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.75. Nº de ref. del artículo: G0241363667I3N00
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.75. Nº de ref. del artículo: G0241363667I2N00
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. Nº de ref. del artículo: G0241363667I4N00
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Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It [Paperback] [Jun 07, 2018] Tzuo, Tien, Weisert, Gabe
Publicado por
Portfolio Penguin, 2018
ISBN 10: 0241363667
ISBN 13: 9780241363669
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75. Nº de ref. del artículo: G0241363667I4N00
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