Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It - Tapa blanda

Tzuo, Tien

 
9780241363669: Subscribed: Why the Subscription Model Will Be Your Company’s Future―and What to Do About It
Tapa blanda
ISBN 10: 0241363667 ISBN 13: 9780241363669
Editorial: Penguin Books, 2018

Sinopsis

SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD

Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning

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Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Tien Tzuo is the CEO of Zuora, a comprehensive subscription management platform and Silicon Valley unicorn with more than 800 employees and 800 customers worldwide. Zuora, which caters to the needs of the growing subscription economy, was born out of Tzuo's experiences at Salesforce, a pioneer of the subscription model, where he was formerly CMO and Chief Strategy Officer. Headquartered in Silicon Valley, Zuora also operates offices in Atlanta, Boston, Denver, San Francisco, London, Paris, Beijing, Sydney and Tokyo.

Gabe Weisert is the managing editor of Zuora. He has previously written for a number of publications including Yahoo and Forbes.

De la contraportada

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Penguin Books
Año de publicación
2018
Idioma
Inglés
ISBN 10 
0241363667
ISBN 13 
9780241363669
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
1
Contacto del fabricante
no disponible
Persona responsable
Penguin Random House Ireland Limited
productsafety@penguin.co.uk

Morrison Chambers, 32 Nassau Street
Dublin
D02 YH68
Irlanda

Otras ediciones populares con el mismo título

9780525536468: Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Edición Destacada

ISBN 10:  0525536469 ISBN 13:  9780525536468
Editorial: Portfolio, 2018
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