The Contagious Commandments: Ten Steps to Brand Bravery - Tapa blanda

Kemp-Robertson, Paul; Barth, Chris

 
9780241328972: The Contagious Commandments: Ten Steps to Brand Bravery
Tapa blanda
ISBN 10: 0241328977 ISBN 13: 9780241328972
Editorial: Penguin, 2019

Sinopsis

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.

Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

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Acerca del autor

Paul Kemp-Robertson (Author)
Paul Kemp-Robertson co-founded the now globally renowned creative and strategic intelligence resource, Contagious, in 2004. Previously, he worked in commercials production and was part of the launch team behind the marketing creativity magazine Shots before going on to become editor, and was later Leo Burnett's worldwide director of creative resources. Paul has written for publications including Business 2.0 and the Guardian and his TEDGlobal talk on alternative currencies has been viewed over one million times. He has a Masters degree from the University of London.

Chris Barth (Author)
Chris Barth is lead strategist at Contagious, where he oversees a wide variety of projects for brands and agencies in North America, including trend briefings, research reports, creative capabilities training, innovation workshops and collaborative strategic initiatives. Prior to joining Contagious in 2013, Chris worked as a staff writer at Forbes, where he also produced Steve Forbes' Intelligent Investing interview series, which featured conversations with global leaders in economics, business and investing. In the past, he has also been a freelancer at Rolling Stone, an editorial producer at Major League Baseball Advanced Media, and a consultant at Arcadia Solutions.

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Editorial
Penguin
Año de publicación
2019
Idioma
Inglés
ISBN 10 
0241328977
ISBN 13 
9780241328972
Encuadernación
Tapa blanda
Número de páginas
304
Contacto del fabricante
no disponible
Persona responsable
Terminal Video
n.pederzini@terminaldistribuzione.com

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Otras ediciones populares con el mismo título

9780241328965: The Contagious Commandments: Ten Steps to Brand Bravery

Edición Destacada

ISBN 10:  0241328969 ISBN 13:  9780241328965
Editorial: Penguin Books Ltd, 2018
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