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Mission: How the Best in Business Break Through - Tapa blanda

Michael Hayman; Nick Giles

 
9780241247068: Mission: How the Best in Business Break Through
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ISBN 10: 0241247063 ISBN 13: 9780241247068
Editorial: Penguin Books, 2016

Sinopsis

In Mission: How the Best in Business Break Through Michael Hayman and Nick Giles show companies how to join the ranks of today’s business winners.

Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.

The best in business are defined by mission: a singular cause a defining ambition. They stand out as campaigners activists fighting to lead industries and redefine them. And they win through with momentum explosive growth that outruns the competition.

From tech pioneers Google and Airbnb to retail giant Whole Foods and British success stories such as Ella’s Kitchen Mission shows how business is changing people’s lives through the power of purpose culture and campaigning. How caring sharing and daring companies have opened a new chapter for the world of business.

Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.

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Acerca del autor

Michael Hayman MBE and Nick Giles co-founded Seven Hills, the 'Best Corporate Consultancy in the world' (Holmes Report).

Michael is a co-founder of StartUp Britain, Chairman of Entrepreneurs at Coutts and an Honorary Fellow at the University of Cambridge Judge Business School.

Nick works closely with high growth firms in the UK, US and Asia. He is an ambassador for the Hong Kong government's venture programme, and an advisory board member of Tech London Advocates.

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Editorial
Penguin Books
Año de publicación
2016
Idioma
Inglés
ISBN 10 
0241247063
ISBN 13 
9780241247068
Encuadernación
Tapa blanda
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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Alemania

Otras ediciones populares con el mismo título

9780241004777: Mission: How the Best in Business Break Through

Edición Destacada

ISBN 10:  0241004772 ISBN 13:  9780241004777
Editorial: Portfolio Penguin, 2015
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