The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)

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9780240824239: The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents)
Críticas:

For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges they’re facing today, this book provides a unique overview and a glimpse into the future.

—Blair Westlake, Corporate Vice-President Media & Entertainment, Microsoft

Jeff Ulin brings his practical experience and academic understanding of today’s complicated media world together to provide us with a comprehensive guide to navigating a world that changes almost daily!

—Marion Edwards, President, 20th Century Fox International Television

It's very difficult to find a text that gives both a comprehensive overview of the history of the entertainment industry as well as informed insight into its future landscape. Nothing out there does it better.

—Judd Funk, Former Head of Legal Affairs, Universal Pictures; Associate Professor, Lawrence and Kristina Dodge College of Film and Media Arts, and School of Law, Chapman University

Anyone who wants to know more about how films and TV shows are distributed and exploited can learn a huge amount from this book.

——Jim Morris, Pixar Animation Studios General Manager, EVP, Production and Producer, Wall•E; Former President, Industrial Light & Magic

Jeff Ulins broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualified to illuminate the business side of the entertainment business.

—Hal Richardson, President of Paramount Worldwide Television

The entertainment industry is an industry with ongoing challenges with constant change. Jeff provides a road map to see where you are going by understanding where you started.

—Louis Feola, Former President Universal Home Video, and Paramount Famous Productions

This is the book that everyone in the business has been waiting for Jeff’s seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is influencing how, when and where money is made.

—Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight

Jeff Ulin’s book is a must read for practitioners, academics and potential investors in the new media space. Having worked in all segments of the industry, Ulin brings together a unique combination of experience and analytical rigor to deconstruct the driving forces of an industry in dynamic change.

—Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business.

Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. Theres never been a better insiders look at the choices and challenges that studio executives face every day.

—Gary Marenzi, Former President, MGM Worldwide Television

Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, youre better able to fast forward the future of online video. Without it, you risk being stuck on pause.

—Kevin Yen, Former Director, Strategic Partnerships YouTube

"I couldn’t help but be impressed at how up to date the book was… [T]his book manages to provide a mine of useful practical information in an interesting and enjoyable style."

  • Jim Slater, Cinema Technology

Reseña del editor:

Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing).

In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments?film, television, video, and online/digital?providing you with an insider’s perspective that can't be found anywhere else. This new edition:

    • Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more
    • Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery
    • Discusses the growth of Digital Cinema and the related distribution of 3D movies.
    • Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content
    • Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series
    • Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.
    • Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated

Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Ulin, Jeffrey C.
Editorial: Focal Press
ISBN 10: 0240824237 ISBN 13: 9780240824239
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Descripción Focal Press. PAPERBACK. Estado de conservación: New. 0240824237 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 16401600

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Ulin, Jeff
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Descripción Taylor & Francis Ltd, 2013. Estado de conservación: New. Series: American Film Market Presents. Num Pages: 648 pages, 36 black & white tables, 56 black & white halftones. BIC Classification: KJMV1; KNT. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 152 x 29. Weight in Grams: 866. . 2013. 2nd Edition. Paperback. . . . . . Nº de ref. de la librería V9780240824239

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Jeffrey C. Ulin
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Descripción Taylor Francis Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. 228 x 152 mm. Language: English . Brand New Book. Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments-film, television, video, and online/digital-providing you with an insider s perspective that can t be found anywhere else. This new edition: * Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more * Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery * Discusses the growth of Digital Cinema and the related distribution of 3D movies. * Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content * Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series * Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. * Features a companion website ( which includes additional material demystifying how projects are developed and profits calculated Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods. Nº de ref. de la librería AAS9780240824239

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5.

Jeffrey C. Ulin
Editorial: Taylor Francis Ltd, United Kingdom (2013)
ISBN 10: 0240824237 ISBN 13: 9780240824239
Nuevos Paperback Cantidad: 1
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The Book Depository US
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Descripción Taylor Francis Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. 228 x 152 mm. Language: English . Brand New Book. Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments-film, television, video, and online/digital-providing you with an insider s perspective that can t be found anywhere else. This new edition: * Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more * Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery * Discusses the growth of Digital Cinema and the related distribution of 3D movies. * Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content * Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series * Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. * Features a companion website ( which includes additional material demystifying how projects are developed and profits calculated Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods. Nº de ref. de la librería AAS9780240824239

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Jeffrey C. Ulin
Editorial: Taylor & Francis Ltd 2013-10-24, Oxford (2013)
ISBN 10: 0240824237 ISBN 13: 9780240824239
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Descripción Taylor & Francis Ltd 2013-10-24, Oxford, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780240824239

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Ulin, Jeff
Editorial: Taylor & Francis Ltd
ISBN 10: 0240824237 ISBN 13: 9780240824239
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Descripción Taylor & Francis Ltd. Estado de conservación: New. Series: American Film Market Presents. Num Pages: 648 pages, 36 black & white tables, 56 black & white halftones. BIC Classification: KJMV1; KNT. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 152 x 29. Weight in Grams: 866. . 2013. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780240824239

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Jeff Ulin
ISBN 10: 0240824237 ISBN 13: 9780240824239
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Ria Christie Collections
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Descripción Paperback. Estado de conservación: New. Not Signed; Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ul. book. Nº de ref. de la librería ria9780240824239_rkm

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Ulin, Jeffrey C.
Editorial: Focal Press (2013)
ISBN 10: 0240824237 ISBN 13: 9780240824239
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Descripción Focal Press, 2013. Paperback. Estado de conservación: New. Nº de ref. de la librería BKTY9780240824239

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Jeffrey C. Ulin
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97802408242390000000

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