The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World (American Film Market Presents) - Tapa blanda

For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges they’re facing today, this book provides a unique overview and a glimpse into the future.

―Blair Westlake, Corporate Vice-President Media & Entertainment, Microsoft

―Marion Edwards, President, 20th Century Fox International Television

―Judd Funk, Former Head of Legal Affairs, Universal Pictures; Associate Professor, Lawrence and Kristina Dodge College of Film and Media Arts, and School of Law, Chapman University

――Jim Morris, Pixar Animation Studios General Manager, EVP, Production and Producer, Wall·E; Former President, Industrial Light & Magic

Jeff Ulin’s broad spectrum of expertise, spanning all aspects of motion picture and television distribution, from theatrical to home entertainment to new media and television licensing, render him uniquely qualified to illuminate the business side of the entertainment business.

―Hal Richardson, President of Paramount Worldwide Television

―Louis Feola, Former President Universal Home Video, and Paramount Famous Productions

This is the book that everyone in the business has been waiting for ― Jeff’s seen it all, and has written a must-read book for those wanting to understand the jigsaw of media distribution and in what ways the web is influencing how, when and where money is made.

―Michael Uslan, Executive Producer, Batman, Batman Begins, The Dark Knight

―Pablo Spiller, Jeffrey A. Jacobs Distinguished Professor of Business and Technology, Haas School of Business.

Ulin expertly depicts the fluid nature of content creation and distribution in a concise and understandable way. There’s never been a better insider’s look at the choices and challenges that studio executives face every day.

―Gary Marenzi, Former President, MGM Worldwide Television

Every Silicon Valley start-up working with Hollywood needs to know what Jeff knows. With his knowledge, you’re better able to fast forward the future of online video. Without it, you risk being stuck on pause.

―Kevin Yen, Former Director, Strategic Partnerships YouTube

I couldn’t help but be impressed at how up-to-date the book was... [T]his book manages to provide a mine of useful practical information in an interesting and enjoyable style.

―Jim Slater, Cinema Technology

Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing).

In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments―film, television, video, and online/digital―providing you with an insider’s perspective that can't be found anywhere else. This new edition:

• Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more
• Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery
• Discusses the growth of Digital Cinema and the related distribution of 3D movies.
• Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content
• Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series
• Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape.
• Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated

Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.