Understanding Augmented Reality: Concepts and Applications

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9780240824086: Understanding Augmented Reality: Concepts and Applications

Understanding Augmented Reality addresses the elements that are required to create augmented reality experiences. The technology that supports augmented reality will come and go, evolve and change. The underlying principles for creating exciting, useful augmented reality experiences are timeless.

Augmented reality designed from a purely technological perspective will lead to an AR experience that is novel and fun for one-time consumption - but is no more than a toy. Imagine a filmmaking book that discussed cameras and special effects software, but ignored cinematography and storytelling!  In order to create compelling augmented reality experiences that stand the test of time and cause the participant in the AR experience to focus on the content of the experience - rather than the technology - one must consider how to maximally exploit the affordances of the medium.

Understanding Augmented Reality addresses core conceptual issues regarding the medium of augmented reality as well as the technology required to support compelling augmented reality. By addressing AR as a medium at the conceptual level in addition to the technological level, the reader will learn to conceive of AR applications that are not limited by today’s technology. At the same time, ample examples are provided that show what is possible with current technology.

  • Explore the different techniques, technologies and approaches used in developing AR applications
  • Learn from the author's deep experience in virtual reality and augmented reality applications to succeed right off the bat, and avoid many of the traps that catch new developers and users of augmented reality experiences
  • Some AR examples can be experienced from within the book using downloadable software

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From the Back Cover:

Augmented reality is not a technology. Augmented reality is a medium. Likewise, a book on augmented reality that only addresses the technology that is required to support the medium of augmented reality falls far short of providing the background that is needed to produce, or critically consume augmented reality applications. One reads a book. One watches a movie. One experiences augmented reality. Understanding Augmented Reality addresses the elements that are required to create compelling augmented reality experiences. The technology that supports augmented reality will come and go, evolve and change. The underlying principles for creating exciting, useful augmented reality experiences are timeless.

Augmented reality designed from a purely technological perspective will lead to an AR experience that is novel and fun for one-time consumption―but is no more than a toy. Imagine a filmmaking book that discussed cameras and special effects software, but ignored cinematography and storytelling!  In order to create compelling augmented reality experiences that stand the test of time and cause the participant in the AR experience to focus on the content of the experience - rather than the technology - one must consider how to maximally exploit the affordances of the medium.

Understanding Augmented Reality addresses core conceptual issues regarding the medium of augmented reality as well as the technology required to support compelling augmented reality.  By addressing AR as a medium at the conceptual level in addition to the technological level, the reader will learn to conceive of AR applications that are not limited by today’s technology.  At the same time, ample examples are provided that show what is possible with current technology.

  • Explore the different techniques, technologies and approaches used in developing AR applications. This book helps untangle the seemingly endless different approaches that are being taken in the market today.
  • Learn from the author's deep experience in virtual reality and augmented reality applications to succeed right off the bat, and avoid many of the traps that catch new developers and users of augmented reality experiences.
  • Some AR examples can be experienced from within the book using downloadable software
  • Associated website includes: additional cool application examples available for download, links to interesting applications, and videos that support the points being made in the book.

About the Author:

Dr Alan B. Craig is the Senior Associate Director for Human-Computer Interaction at the Institute for Computing in Humanities, Arts, and Social Sciences (I-CHASS) and a Research Scientist at the National Center for Supercomputing Applications (NCSA). He is also the Humanities, Arts, and Social Science sSpecialist for the Extreme Science and Engineering Discovery Environment (XSEDE). His work centers on the continuum between the physical and the digital. He has done extensive work in virtual reality, augmented reality, and personal fabrication, as well as educational applications of data mining, visualization, and collaborative systems.

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Dr. Alan B. Craig
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United Kingdom (2013)
ISBN 10: 0240824083 ISBN 13: 9780240824086
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United Kingdom, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Understanding Augmented Reality addresses the elements that are required to create augmented reality experiences. The technology that supports augmented reality will come and go, evolve and change. The underlying principles for creating exciting, useful augmented reality experiences are timeless. Augmented reality designed from a purely technological perspective will lead to an AR experience that is novel and fun for one-time consumption - but is no more than a toy. Imagine a filmmaking book that discussed cameras and special effects software, but ignored cinematography and storytelling! In order to create compelling augmented reality experiences that stand the test of time and cause the participant in the AR experience to focus on the content of the experience - rather than the technology - one must consider how to maximally exploit the affordances of the medium. Understanding Augmented Reality addresses core conceptual issues regarding the medium of augmented reality as well as the technology required to support compelling augmented reality. By addressing AR as a medium at the conceptual level in addition to the technological level, the reader will learn to conceive of AR applications that are not limited by today s technology. At the same time, ample examples are provided that show what is possible with current technology. Nº de ref. de la librería AA59780240824086

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Alan B. Craig
Editorial: Elsevier Science 2013-06-10, Amsterdam (2013)
ISBN 10: 0240824083 ISBN 13: 9780240824086
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Descripción Elsevier Science 2013-06-10, Amsterdam, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780240824086

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Dr. Alan B. Craig
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United Kingdom (2013)
ISBN 10: 0240824083 ISBN 13: 9780240824086
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United Kingdom, 2013. Paperback. Estado de conservación: New. Language: English . Brand New Book. Understanding Augmented Reality addresses the elements that are required to create augmented reality experiences. The technology that supports augmented reality will come and go, evolve and change. The underlying principles for creating exciting, useful augmented reality experiences are timeless. Augmented reality designed from a purely technological perspective will lead to an AR experience that is novel and fun for one-time consumption - but is no more than a toy. Imagine a filmmaking book that discussed cameras and special effects software, but ignored cinematography and storytelling! In order to create compelling augmented reality experiences that stand the test of time and cause the participant in the AR experience to focus on the content of the experience - rather than the technology - one must consider how to maximally exploit the affordances of the medium. Understanding Augmented Reality addresses core conceptual issues regarding the medium of augmented reality as well as the technology required to support compelling augmented reality. By addressing AR as a medium at the conceptual level in addition to the technological level, the reader will learn to conceive of AR applications that are not limited by today s technology. At the same time, ample examples are provided that show what is possible with current technology. Nº de ref. de la librería AA59780240824086

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Alan B. Craig
Editorial: Elsevier Science & Technology
ISBN 10: 0240824083 ISBN 13: 9780240824086
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Descripción Elsevier Science & Technology. Paperback. Estado de conservación: new. BRAND NEW, Understanding Augmented Reality: Concepts and Applications, Alan B. Craig, AR is when a physical, real-world environment's elements are augmented by computer-generated sound or graphics. The technology functions by enhancing one's current perception of reality and providing a combination of real-world and computer-generated data. Examples in use today are when related sports scores are shown on TV during a game or when you can learn more about the objects around you at a museum via your smartphone. There is so much potential for making things more deeply engaging using these technologies, particularly as they become more easily available via smartphones. Augmented reality systems can be used in almost any field or industry, providing instant added information that enhances your experience. AR applications have already appeared in areas such as entertainment, education, marketing, advertising, architecture, publishing, museums, and more. All iPhones now come equipped with a video camera, a compass, and GPS the three tools necessary for AR applications. This book provides the necessary background: what AR really is, the lay of the land in terms of hardware, software, interaction techniques, content development, and usability concerns to prepare you to create compelling and appropriate AR applications. Designers will gain a coherent approach to understanding and applying fundamental approaches to AR development. The author, Alan B. Craig, PhD, is a major player in this area, currently working with museums to integrate technology, including augmented reality (AR), to make a better museum experience. This book will include a clear explanation of what AR is including some short "case studies" that detail some AR applications in different fields. This section will also highlight what has worked well and not so well in the example applications. It covers of mobile devices, seen through head mounted displays (optical and video) and other display and interaction systems, so that developers can choose the most appropriate platform for desired applications. Associated website includes sample projects and additional code, cool application examples available for download, and links to interesting applications that support the points being made in the book. Nº de ref. de la librería B9780240824086

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Craig, Dr. Alan B.
Editorial: Elsevier Science & Technology (2013)
ISBN 10: 0240824083 ISBN 13: 9780240824086
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Descripción Elsevier Science & Technology, 2013. Estado de conservación: New. 2013. 1st Edition. Paperback. Augmented Reality (AR) is when a physical, real-world environment's elements are augmented by computer-generated sound or graphics. This book provides the necessary background: what AR really is, the lay of the land in terms of hardware, software, and usability concerns to prepare you to create compelling and appropriate AR applications. Num Pages: 296 pages, Approx. 280 illustrations (280 in full color). BIC Classification: UG; UY. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 12. Weight in Grams: 544. . . . . . . Nº de ref. de la librería V9780240824086

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Craig, Alan B.
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Descripción Morgan Kaufmann. Estado de conservación: Brand New. Ships from USA. FREE domestic shipping. Nº de ref. de la librería 0240824083

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Descripción 2013. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería TE-9780240824086

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Descripción Elsevier Science & Technology. Estado de conservación: New. 2013. 1st Edition. Paperback. Augmented Reality (AR) is when a physical, real-world environment's elements are augmented by computer-generated sound or graphics. This book provides the necessary background: what AR really is, the lay of the land in terms of hardware, software, and usability concerns to prepare you to create compelling and appropriate AR applications. Num Pages: 296 pages, Approx. 280 illustrations (280 in full color). BIC Classification: UG; UY. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 12. Weight in Grams: 544. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780240824086

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Craig, Alan B.
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Descripción Morgan Kaufmann, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780240824086

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97802408240860000000

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