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Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video - Tapa blanda
Sinopsis
Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.
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Acerca del autor
A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management. Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.
De la contraportada
Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, production, and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program. Follow the RHED Pixel team as they detail every step of the way with engaging illustrations that demonstrate the process from concept to distribution including: *Preproduction planning of concept, scope, budget, and casting *Web-specific techniques for audio, lighting, and videography *Detailed overview of editing and encoding of web video *Effective branding and storytelling aids including b-roll, images and motion graphics *Distribution alternatives including HTML5, Flash, podcasting, RSS, and website hosting *Effective techniques to promote and monetize your video The companion website www.HyperSyndicate.com includes planning and production templates, advanced tutorials, and news updates to help you put it all to work for you.
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Professional Web Video: Plan, Produce, Distribute, Promote and Monetize Quality Video
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Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video
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Routledge 01/v /23 N, 2010
ISBN 10: 0240815092
ISBN 13: 9780240815091
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Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video
Publicado por
Routledge 01/v /23 N, 2010
ISBN 10: 0240815092
ISBN 13: 9780240815091
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Professional Web Video : Plan, Produce, Distribute, Promote, and Monetize Quality Video
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CRC Press LLC, 2010
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Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video
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Focal Press, 2010
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PROFESSIONAL WEB VIDEO
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ELSEVIER SCIENCE & TECHNOLOGY, 2010
ISBN 10: 0240815092
ISBN 13: 9780240815091
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Librería: OM Books, Sevilla, SE, España
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