Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video - Tapa blanda

Harrington, Richard

 
9780240815091: Professional Web Video: Plan, Produce, Distribute, Promote, and Monetize Quality Video
Tapa blanda
ISBN 10: 0240815092 ISBN 13: 9780240815091
Editorial: Routledge, 2010

Sinopsis

Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

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Acerca del autor

A digital video expert and a trained business professional, Rich understands both the creative and management sides of the visual communications industry. He's held such diverse jobs as directing newscasts and publishing music magazines, to managing a production department and consulting non-profit agencies. Rich graduated from Drake University School of Journalism with dual degrees in Broadcast News and Radio-Television Production. He also holds a master's degree in Project Management from Keller Graduate School of Management. Mark merges creative talents with bottom-line realism. With extensive experience as both a videographer and producer, Mark knows how to maximize budgets, locations, and production opportunities. Mark holds a B.A. from the College of William and Mary and a Masters in Communications with a concentration in Film and Video from the American University.

De la contraportada

Want to create professional quality web video that stands out in a crowded playing field? Gain a complete understanding of the opportunity, limitations, production, and distribution process with this book. Step up from the flip-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other element in your communication program. Follow the RHED Pixel team as they detail every step of the way with engaging illustrations that demonstrate the process from concept to distribution including: *Preproduction planning of concept, scope, budget, and casting *Web-specific techniques for audio, lighting, and videography *Detailed overview of editing and encoding of web video *Effective branding and storytelling aids including b-roll, images and motion graphics *Distribution alternatives including HTML5, Flash, podcasting, RSS, and website hosting *Effective techniques to promote and monetize your video The companion website www.HyperSyndicate.com includes planning and production templates, advanced tutorials, and news updates to help you put it all to work for you.

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Editorial
Routledge
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0240815092
ISBN 13 
9780240815091
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
292
Contacto del fabricante
no disponible
Persona responsable
no disponible

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9781138407459: Professional Web Video: Plan, Produce, Distribute, Promote and Monetize Quality Video

Edición Destacada

ISBN 10:  1138407453 ISBN 13:  9781138407459
Editorial: Routledge, 2017
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