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Sinopsis
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding: ·Radio as a career--from tips on getting started to job negotiations ·Programming--talk radio and music, from format science to picking the hits ·Relationships with listeners--everything from staying in touch with your audience to public image ·Branding, marketing, and advertising the radio station ·Research--music tests, audience analysis, ratings, and more ·Practical information about management policies ·Radio realities--information on rules and regulations This latest edition has been updated to include: ·Important updates on an ever-evolving field ·Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenience ·Ideas for successfully programming in new radio formats like satellite, internet, and cable In such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first.
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Acerca del autor
With a broadcast career spanning more than 40 years, Steve has competed succesfully in all music formats from Country to Urban, Easy Listening to Rock, MOR to Classical, and at some of America's most prestigious radio stations including: WNBC, WNEW, WHN, WYNY, and CBS Radio in New York as well as WDAE, Tampa; WIRE, WGEE and WIFE, Indianapolis: KNBR, San Francisco; WPEN and KYW, Philadelphia. In recent years, programming WPTR-WROW, Albany; KKYX and KTSA, San Antionio as well as WING, Dayton, all rising to significant market status. As a writer, Steve has been Radio Editor for Radio Ink Magazine and most recently, was instrumental in the development and launch of several music formats for Sirius Satellite Radio.
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Radio: The Book
Publicado por
Focal Press, 2005
ISBN 10: 0240806964
ISBN 13: 9780240806969
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780240806969. Nº de ref. del artículo: 4925849
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Radio: The Book
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this cheat-sheet for the radio programmer includes practical advice regarding: -Radio as a career--from tips on getting started to job negotiations-Programming--talk radio and music, from format science to picking the hits-Relationships with listeners--everything from staying in touch with your audience to public image-Branding, marketing, and advertising the radio station-Research--music tests, audience analysis, ratings, and more-Practical information about management policies-Radio realities--information on rules and regulationsThis latest edition has been updated to include: -Important updates on an ever-evolving field-Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenience-Ideas for successfully programming in new radio formats like satellite, internet, and cableIn such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first. Nº de ref. del artículo: 00101750942
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Radio: The Book
Publicado por
Routledge, 2004
ISBN 10: 0240806964
ISBN 13: 9780240806969
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Librería: Zoom Books East, Glendale Heights, IL, Estados Unidos de America
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Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Nº de ref. del artículo: ZEV.0240806964.VG
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Radio: The Book
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this cheat-sheet for the radio programmer includes practical advice regarding: -Radio as a career--from tips on getting started to job negotiations-Programming--talk radio and music, from format science to picking the hits-Relationships with listeners--everything from staying in touch with your audience to public image-Branding, marketing, and advertising the radio station-Research--music tests, audience analysis, ratings, and more-Practical information about management policies-Radio realities--information on rules and regulationsThis latest edition has been updated to include: -Important updates on an ever-evolving field-Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenience-Ideas for successfully programming in new radio formats like satellite, internet, and cableIn such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first. Nº de ref. del artículo: 00102518516
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Radio: The Book
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Good. As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable advantage over your competition, this cheat-sheet for the radio programmer includes practical advice regarding: -Radio as a career--from tips on getting started to job negotiations-Programming--talk radio and music, from format science to picking the hits-Relationships with listeners--everything from staying in touch with your audience to public image-Branding, marketing, and advertising the radio station-Research--music tests, audience analysis, ratings, and more-Practical information about management policies-Radio realities--information on rules and regulationsThis latest edition has been updated to include: -Important updates on an ever-evolving field-Essential forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule, and more.to be accompanied by an on-line section of electronic forms for convenience-Ideas for successfully programming in new radio formats like satellite, internet, and cableIn such a competitive industry where formal training can be hard to come by, Radio: The Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first. Nº de ref. del artículo: CIN0240806964G
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Radio: The Book
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paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_449895598
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Radio: The Book
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paperback. Condición: Good. 4th Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code. Used books will not include dust jackets. Nº de ref. del artículo: 000689366U
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Radio: The Book
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Routledge, 2004
ISBN 10: 0240806964
ISBN 13: 9780240806969
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Radio: The Book.
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ISBN 10: 0240806964
ISBN 13: 9780240806969
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