Programming for TV, Radio & The Internet: Strategy, Development & Evaluation

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9780240806822: Programming for TV, Radio & The Internet: Strategy, Development & Evaluation

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

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Book Description:

Get answers to programming questions in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer!

About the Author:

Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
Brian Gross, MFA, is a multimedia and Internet developer, critically-acclaimed composer, visual artist and published writer. He has been a Professor in the Radio, Television and Film, as well as the Communications departments at California State University at Fullerton, and has developed community-based initiatives to reach at-risk youth through new media. His work has been featured in galleries, performance venues and on radio throughout the United States and Europe.
Philippe Perebinossoff is a member of the Radio, Film & Television faculty at California State University-Fullerton, where he teaches a variety of critical studies courses. He is a former ABC television executive, having been both a network censor and a programming executive, supervising the development of over 200 television movies, including the Oprah Winfrey Presents franchise (such as the Emmy award winning Tuesdays with Morrie). It's important to him that students and industry professionals are able to reconcile ethical maxims in real world situations within the workplace, prompting the writing of this text.

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Gross, Lynne, Gross, Brian, Perebinossof
Editorial: Focal Press (2017)
ISBN 10: 0240806824 ISBN 13: 9780240806822
Nuevos Paperback Cantidad: 2
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Descripción Focal Press, 2017. Paperback. Estado de conservación: New. Brand New! This item is printed on demand. Nº de ref. de la librería VIB0240806824

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Lynne Gross
ISBN 10: 0240806824 ISBN 13: 9780240806822
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Descripción Estado de conservación: New. US Edition Book In Mint condition. Shipping with Trackable Method. Nº de ref. de la librería 0240806824-TOS

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Lynne Gross, Brian Gross, Philippe Perebinossoff
Editorial: Taylor Francis Ltd, United Kingdom (2005)
ISBN 10: 0240806824 ISBN 13: 9780240806822
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Descripción Taylor Francis Ltd, United Kingdom, 2005. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors experiences, and 250+ illustrations!. Nº de ref. de la librería AA69780240806822

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Lynne Gross, Brian Gross, Philippe Perebinossoff
Editorial: Taylor Francis Ltd, United Kingdom (2005)
ISBN 10: 0240806824 ISBN 13: 9780240806822
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Descripción Taylor Francis Ltd, United Kingdom, 2005. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors experiences, and 250+ illustrations!. Nº de ref. de la librería AA69780240806822

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Lynne Gross, Brian Gross, Philippe Perebinossoff
Editorial: Taylor and Francis 2005-04-07, Oxford (2005)
ISBN 10: 0240806824 ISBN 13: 9780240806822
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Descripción Taylor and Francis 2005-04-07, Oxford, 2005. paperback. Estado de conservación: New. Nº de ref. de la librería 9780240806822

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Gross, Brian; Perebinossoff, Philippe; Gross, Lynne S.
Editorial: Taylor & Francis Ltd (2005)
ISBN 10: 0240806824 ISBN 13: 9780240806822
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Descripción Taylor & Francis Ltd, 2005. Estado de conservación: New. Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? This work addresses these questions, and takes a look at the roles and responsibilities of the electronic media programmer. Num Pages: 344 pages, 1, black & white illustrations. BIC Classification: KNTD. Category: (P) Professional & Vocational. Dimension: 258 x 183 x 14. Weight in Grams: 738. . 2005. 2nd Edition. Paperback. . . . . . Nº de ref. de la librería V9780240806822

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Gross, Lynne; Gross, Brian; Perebinossoff, Philippe
Editorial: Focal Press
ISBN 10: 0240806824 ISBN 13: 9780240806822
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Descripción Focal Press. PAPERBACK. Estado de conservación: New. 0240806824 New Condition. Nº de ref. de la librería NEW7.0058899

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Lynne Gross
Editorial: Focal Press (2005)
ISBN 10: 0240806824 ISBN 13: 9780240806822
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Descripción Focal Press, 2005. Estado de conservación: New. book. Nº de ref. de la librería ria9780240806822_rkm

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Gross, Brian; Perebinossoff, Philippe; Gross, Lynne S.
Editorial: Taylor & Francis Ltd
ISBN 10: 0240806824 ISBN 13: 9780240806822
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Descripción Taylor & Francis Ltd. Estado de conservación: New. Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? This work addresses these questions, and takes a look at the roles and responsibilities of the electronic media programmer. Num Pages: 344 pages, 1, black & white illustrations. BIC Classification: KNTD. Category: (P) Professional & Vocational. Dimension: 258 x 183 x 14. Weight in Grams: 738. . 2005. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780240806822

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Perebinossoff, Philippe
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Descripción 2005. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VT-9780240806822

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