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Sinopsis
"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.
This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
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Acerca del autor
Peter K. Pringle, Ph.D., is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga.
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Electronic Media Management
Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 1310814/2
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Electronic Media Management
Publicado por
Focal Press, 1999
ISBN 10: 0240803329
ISBN 13: 9780240803326
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Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Very Good condition. 4th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Nº de ref. del artículo: Q13O-00962
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Electronic Media Management, 4th Edition
Publicado por
Focal Press, Boston, MA., 1999
ISBN 10: 0240803329
ISBN 13: 9780240803326
Antiguo o usado
Softcover
Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Very Good. 4th Edition. Text has some highlighting, cover has slight wear Multiple copies available this title. Quantity Available: 14. ISBN: 0240803329. ISBN/EAN: 9780240803326. Pictures of this item not already displayed here available upon request. Inventory No: 1560735581. Nº de ref. del artículo: 1560735581
Cantidad disponible: 14 disponibles
Imagen de archivo
Electronic Media Management, 4th Edition
Publicado por
Focal Press, Boston, MA, 1999
ISBN 10: 0240803329
ISBN 13: 9780240803326
Antiguo o usado
Softcover
Librería: a2zbooks, Burgin, KY, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Very Good. 4th Edition. Text appears clean. cover has wear with sticker and light creasing on front corner. Multiple copies available this title. Quantity Available: 8. ISBN: 0240803329. ISBN/EAN: 9780240803326. Pictures of this item not already displayed here available upon request. Inventory No: 1560735580. Nº de ref. del artículo: 1560735580
Cantidad disponible: 8 disponibles