Radio Programming: Tactics and Strategy (Broadcasting & Cable Series) - Tapa blanda

Norberg, Eric

 
9780240802343: Radio Programming: Tactics and Strategy (Broadcasting & Cable Series)
Tapa blanda
ISBN 10: 0240802349 ISBN 13: 9780240802343
Editorial: Routledge, 1996

Sinopsis

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.



Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche.

Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.

Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.

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Acerca del autor

Eric G. Norberg

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
1996
Idioma
Inglés
ISBN 10 
0240802349
ISBN 13 
9780240802343
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
208
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138464773: Radio Programming: Tactics and Strategy

Edición Destacada

ISBN 10:  1138464775 ISBN 13:  9781138464773
Editorial: Routledge, 2017
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