Remaking of Radio, The (Broadcasting & Cable Series) - Tapa blanda

Sinopsis

In this era of advancing media technology, radio has endured because it has successfully adapted to change. The Remaking of Radio is a comprehensive examination of those adaptations and of the many factors shaping today's ten-billion-dollar commercial
radio industry.


Media expert Vincent M DItingo explores and explains the principal characteristics of radio's 'new age', including: * The initial deregulation of the industry by the FCC, resulting in a financial investment frenzy; * The introduction of satellite
technology, broadening the scope of networks while creating a trend back to the national personality programs of the 1930s and 1940s; * AM's decline as a result of the explosive growth of FM and its partial recovery with the boom in talk radio; * Radio's
strengthened financial staiblity stemming from the FCC's relaxation of local and national ownership limits; and * The move towards digital audio transmissions, improving radio's service to both advertisers and listeners. Vincent M Ditingo is an
award-winning business writer, media consultant, and educator. He is a former senior editor of radio for Broadcasting and Cable and is founder and president of Ditingo Media Enterprises in New York City

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