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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses - Tapa blanda
Sinopsis
THREE TOP MBA PROFESSORS - ONE BIG ROAD TRIP Full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'Big Boys', The Roadside MBA takes the blue-chip knowledge and tactics of Wall Street, and brings them to the High Street. Paul Oyer, Michael Mazzeo and Scott Schaefer have taught thousands of MBAs at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in Maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging Microsoft or General Electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an MBA. The result is a rollicking American road trip that is both a great introduction for business owners who haven't done an MBA, and an entertaining refresher for those who have. 'An excellent primer' Financial Times 'The Roadside MBA succeeds admirably ...providing fresh examples to illustrate the basic tenets of MBA theory' Economist
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Acerca de los autores
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He is a co-author of the book The Roadside MBA.
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. He is credited as co-author of the book Roadside MBA with Michael Mazzeo and Scott Schaefer.
Michael Mazzeo is an Associate Professor of Management and Strategy at Northwestern University's Kellogg School of Management. He is credited as co-author of The Roadside MBA with Scott Schaefer and Paul Oyer.
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- EditorialMacmillan
- Año de publicación2014
- ISBN 10 0230772587
- ISBN 13 9780230772588
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas320
- Contacto del fabricanteno disponible
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR006797807
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR006183281
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL8918165
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The Roadside MBA
Publicado por
Pan Macmillan, 2014
ISBN 10: 0230772587
ISBN 13: 9780230772588
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Unabridged. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 10382567-6
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Nº de ref. del artículo: G0230772587I3N00
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Librería: AwesomeBooks, Wallingford, Reino Unido
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Paperback. Condición: Very Good. The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780230772588
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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Macmillan 19/06/2014, 2014
ISBN 10: 0230772587
ISBN 13: 9780230772588
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Paperback
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780230772588
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The Roadside MBA: Real-World Lessons for Entrepreneurs, Start-Ups and Small Businesses
Publicado por
Macmillan, 2014
ISBN 10: 0230772587
ISBN 13: 9780230772588
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780230772588. Nº de ref. del artículo: 9379168
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The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
Librería: Pearlydewdrops, Streat, Reino Unido
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paperback. Condición: New. Shipped from the UK within 2 business days of order being placed. Nº de ref. del artículo: mon0000308579
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THE ROADSIDE MBA
Edición internacionalLibrería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Nº de ref. del artículo: ABNR-219995
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