Predatory Thinking: A Masterclass in Out-Thinking the Competition - Tapa dura

Trott, Dave

 
9780230770669: Predatory Thinking: A Masterclass in Out-Thinking the Competition
Tapa dura
ISBN 10: 0230770665 ISBN 13: 9780230770669
Editorial: MacMillan Publishers Ltd, 2013

Sinopsis

LIFE IS A ZERO-SUM GAME

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Dave Trott is the author of Creative Mischief and Predatory Thinking and founded four award-winning ad agencies. Born in east London, he went to art school in New York on a Rockefeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency - Gold Greenlees Trott - was voted Agency of the Year by Campaign magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising., Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

De la contraportada

LIFE IS A ZERO-SUM GAME

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

De la solapa interior

LIFE IS A ZERO-SUM GAME


Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.


Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.


'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
MacMillan Publishers Ltd
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0230770665
ISBN 13 
9780230770669
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
300
Contacto del fabricante
no disponible
Persona responsable
Yeepin GmbH
492000000000
sunshine12232@outlook.com

Alleestr.11
Kaiserslautern
Rheinland-Pfalz
67655
Alemania

Otras ediciones populares con el mismo título

9781447285342: Predatory Thinking: A Masterclass in Out-thinking the Competition

Edición Destacada

ISBN 10:  1447285344 ISBN 13:  9781447285342
Editorial: Pan Books, 2014
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